Insider · CIK 1829946
Steven Yi
- Director at MediaAlpha MAX: 0 buys, 137 sales
- Director at White Mountains Insurance Group WTM: 0 buys, 0 sales
Full history from EDGAR: holdings now, every transaction and Form 144 planned sales
Open-market buys0
Open-market sales137
Bought$0
Sold$72.1M
Every trade, with what the company filed around it
Open-market buys and sales as each Form 4 states them, newest first.
How these figures work
Notes on each row are as each Form 4 states them, next to SEC Tracker's own records of the company's filings and other insiders' buys. Holding after is what the filing reports they held after the trade, with the change in their holding.
| Date | Company | Trade | Value | Holding after | Notes |
|---|---|---|---|---|---|
| Nov 4, 2026 | MediaAlpha MAX | Sold (10b5-1) 151,129 sh at $15.50 The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Nov 4, 2026. | $2.3M | 1,893,707 −7% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Nov 4, 2026. |
| Nov 3, 2026 | MediaAlpha MAX | Sold (10b5-1) 130,065 sh at $15.05 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Nov 2, 2026. | $2M | 2,044,836 −6% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Nov 2, 2026. |
| Nov 2, 2026 | MediaAlpha MAX | Sold (10b5-1) 138,806 sh at $14.78 The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Nov 2, 2026. | $2.1M | 2,174,901 −6% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Nov 2, 2026. |
| Oct 9, 2026 | MediaAlpha MAX | Sold (10b5-1) 2,033 sh at $11.01 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Oct 8, 2026. | $22K | 2,313,707 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Oct 8, 2026. |
| Oct 8, 2026 | MediaAlpha MAX | Sold (10b5-1) 24,000 sh at $10.04 The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Oct 8, 2026. | $241K | 2,315,740 −1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Oct 8, 2026. |
| Sep 1, 2026 | MediaAlpha MAX | Sold (10b5-1) 48,000 sh at $12.38 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 6 days after the company's SCHEDULE 13D/A filed Aug 26, 2026. | $594K | 2,339,740 −2% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 6 days after the company's SCHEDULE 13D/A filed Aug 26, 2026. |
| Aug 3, 2026 | MediaAlpha MAX | Sold (10b5-1) 72,000 sh at $12.64 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 5 days after the company's 10-Q filed Jul 29, 2026. | $910K | 2,387,690 −3% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 5 days after the company's 10-Q filed Jul 29, 2026. |
| Jul 17, 2026 | MediaAlpha MAX | Sold (10b5-1) 12,333 sh at $14.20 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Jul 16, 2026. | $175K | 2,459,690 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Jul 16, 2026. |
| Jul 16, 2026 | MediaAlpha MAX | Sold (10b5-1) 82,457 sh at $14.39 The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Jul 16, 2026. | $1.2M | 2,472,023 −3% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Jul 16, 2026. |
| Jul 15, 2026 | MediaAlpha MAX | Sold (10b5-1) 114,292 sh at $14.17 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 9 days after a Form 144 notice of a planned insider sale filed Jul 6, 2026. | $1.6M | 2,554,480 −4% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 9 days after a Form 144 notice of a planned insider sale filed Jul 6, 2026. |
| Jul 14, 2026 | MediaAlpha MAX | Sold (10b5-1) 37,701 sh at $14.06 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 8 days after a Form 144 notice of a planned insider sale filed Jul 6, 2026. | $530K | 2,668,772 −1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 8 days after a Form 144 notice of a planned insider sale filed Jul 6, 2026. |
| Jul 13, 2026 | MediaAlpha MAX | Sold (10b5-1) 9,496 sh at $14.05 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 7 days after a Form 144 notice of a planned insider sale filed Jul 6, 2026. | $133K | 2,706,473 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 7 days after a Form 144 notice of a planned insider sale filed Jul 6, 2026. |
| Jul 7, 2026 | MediaAlpha MAX | Sold (10b5-1) 26,467 sh at $14.07 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Jul 6, 2026. | $372K | 2,715,969 −1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Jul 6, 2026. |
| Jul 6, 2026 | MediaAlpha MAX | Sold (10b5-1) 17,254 sh at $14.01 The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Jul 6, 2026. | $242K | 2,742,436 −1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Jul 6, 2026. |
| Jul 1, 2026 | MediaAlpha MAX | Sold (10b5-1) 96,000 sh at $12.90 The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Jul 1, 2026. | $1.2M | 2,759,690 −3% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Jul 1, 2026. |
| Jun 16, 2026 | MediaAlpha MAX | Sold (10b5-1) 24,000 sh at $10.01 The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Jun 16, 2026. | $240K | 2,855,690 −1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Jun 16, 2026. |
| May 6, 2026 | MediaAlpha MAX | Sold (10b5-1) 4,000 sh at $9.14 The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as the company's 8-K filed May 6, 2026. | $37K | 2,879,690 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as the company's 8-K filed May 6, 2026. |
| May 5, 2026 | MediaAlpha MAX | Sold (10b5-1) 4,000 sh at $8.93 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 4 days after the company's SCHEDULE 13D/A filed May 1, 2026. | $36K | 2,883,690 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 4 days after the company's SCHEDULE 13D/A filed May 1, 2026. |
| May 4, 2026 | MediaAlpha MAX | Sold (10b5-1) 4,000 sh at $9.05 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 3 days after the company's SCHEDULE 13D/A filed May 1, 2026. | $36K | 2,887,690 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 3 days after the company's SCHEDULE 13D/A filed May 1, 2026. |
| Apr 29, 2026 | MediaAlpha MAX | Sold (10b5-1) 26,739 sh at $10.00 The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as the company's 8-K filed Apr 29, 2026. | $267K | 2,891,690 −1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as the company's 8-K filed Apr 29, 2026. |
| Apr 28, 2026 | MediaAlpha MAX | Sold (10b5-1) 6,565 sh at $10.00 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 8 days after a Form 144 notice of a planned insider sale filed Apr 20, 2026. | $66K | 2,918,429 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 8 days after a Form 144 notice of a planned insider sale filed Apr 20, 2026. |
| Apr 27, 2026 | MediaAlpha MAX | Sold (10b5-1) 33,663 sh at $9.99 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 7 days after a Form 144 notice of a planned insider sale filed Apr 20, 2026. | $336K | 2,924,994 −1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 7 days after a Form 144 notice of a planned insider sale filed Apr 20, 2026. |
| Apr 22, 2026 | MediaAlpha MAX | Sold (10b5-1) 4,000 sh at $9.88 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 2 days after a Form 144 notice of a planned insider sale filed Apr 20, 2026. | $40K | 2,958,657 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 2 days after a Form 144 notice of a planned insider sale filed Apr 20, 2026. |
| Apr 21, 2026 | MediaAlpha MAX | Sold (10b5-1) 16,047 sh at $10.08 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Apr 20, 2026. | $162K | 2,962,657 −1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Apr 20, 2026. |
| Apr 20, 2026 | MediaAlpha MAX | Sold (10b5-1) 28,543 sh at $10.06 The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Apr 20, 2026. | $287K | 2,978,704 −1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Apr 20, 2026. |
| Apr 15, 2026 | MediaAlpha MAX | Sold (10b5-1) 4,000 sh at $9.68 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 2 days after a Form 144 notice of a planned insider sale filed Apr 13, 2026. | $39K | 3,007,247 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 2 days after a Form 144 notice of a planned insider sale filed Apr 13, 2026. |
| Apr 14, 2026 | MediaAlpha MAX | Sold (10b5-1) 4,000 sh at $9.47 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Apr 13, 2026. | $38K | 3,011,247 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Apr 13, 2026. |
| Apr 13, 2026 | MediaAlpha MAX | Sold (10b5-1) 4,000 sh at $9.07 The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Apr 13, 2026. | $36K | 3,015,247 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Apr 13, 2026. |
| Apr 8, 2026 | MediaAlpha MAX | Sold (10b5-1) 4,000 sh at $9.78 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 2 days after a Form 144 notice of a planned insider sale filed Apr 6, 2026. | $39K | 3,019,247 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 2 days after a Form 144 notice of a planned insider sale filed Apr 6, 2026. |
| Apr 7, 2026 | MediaAlpha MAX | Sold (10b5-1) 4,000 sh at $9.46 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Apr 6, 2026. | $38K | 3,023,247 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Apr 6, 2026. |
| Apr 6, 2026 | MediaAlpha MAX | Sold (10b5-1) 4,000 sh at $9.34 The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Apr 6, 2026. | $37K | 3,027,247 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Apr 6, 2026. |
| Apr 1, 2026 | MediaAlpha MAX | Sold (10b5-1) 4,000 sh at $9.15 The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Apr 1, 2026. | $37K | 3,031,247 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Apr 1, 2026. |
| Mar 31, 2026 | MediaAlpha MAX | Sold (10b5-1) 4,000 sh at $9.60 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after the company's 8-K filed Mar 30, 2026. | $38K | 3,035,247 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after the company's 8-K filed Mar 30, 2026. |
| Mar 30, 2026 | MediaAlpha MAX | Sold (10b5-1) 4,000 sh at $9.23 The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as the company's 8-K filed Mar 30, 2026. | $37K | 3,039,247 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as the company's 8-K filed Mar 30, 2026. |
| Mar 25, 2026 | MediaAlpha MAX | Sold (10b5-1) 4,000 sh at $9.42 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 2 days after the company's DEF 14A filed Mar 23, 2026. | $38K | 3,043,247 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 2 days after the company's DEF 14A filed Mar 23, 2026. |
| Mar 24, 2026 | MediaAlpha MAX | Sold (10b5-1) 4,000 sh at $9.48 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after the company's DEF 14A filed Mar 23, 2026. | $38K | 3,047,247 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after the company's DEF 14A filed Mar 23, 2026. |
| Mar 23, 2026 | MediaAlpha MAX | Sold (10b5-1) 4,000 sh at $9.67 The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as the company's DEF 14A filed Mar 23, 2026. | $39K | 3,051,247 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as the company's DEF 14A filed Mar 23, 2026. |
| Mar 18, 2026 | MediaAlpha MAX | Sold (10b5-1) 4,000 sh at $9.59 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 2 days after a Form 144 notice of a planned insider sale filed Mar 16, 2026. | $38K | 3,055,247 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 2 days after a Form 144 notice of a planned insider sale filed Mar 16, 2026. |
| Mar 17, 2026 | MediaAlpha MAX | Sold (10b5-1) 5,227 sh at $9.94 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Mar 16, 2026. | $52K | 3,059,247 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Mar 16, 2026. |
| Mar 16, 2026 | MediaAlpha MAX | Sold (10b5-1) 4,000 sh at $9.93 The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Mar 16, 2026. | $40K | 3,064,474 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Mar 16, 2026. |
| Mar 11, 2026 | MediaAlpha MAX | Sold (10b5-1) 4,000 sh at $9.68 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 2 days after a Form 144 notice of a planned insider sale filed Mar 9, 2026. | $39K | 2,619,974 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 2 days after a Form 144 notice of a planned insider sale filed Mar 9, 2026. |
| Mar 10, 2026 | MediaAlpha MAX | Sold (10b5-1) 4,000 sh at $9.75 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Mar 9, 2026. | $39K | 2,623,974 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Mar 9, 2026. |
| Mar 9, 2026 | MediaAlpha MAX | Sold (10b5-1) 5,650 sh at $9.86 The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Mar 9, 2026. | $56K | 2,627,974 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Mar 9, 2026. |
| Mar 4, 2026 | MediaAlpha MAX | Sold (10b5-1) 8,000 sh at $10.07 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 2 days after a Form 144 notice of a planned insider sale filed Mar 2, 2026. | $81K | 2,633,624 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 2 days after a Form 144 notice of a planned insider sale filed Mar 2, 2026. |
| Mar 3, 2026 | MediaAlpha MAX | Sold (10b5-1) 8,000 sh at $10.03 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Mar 2, 2026. | $80K | 2,641,624 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Mar 2, 2026. |
| Mar 2, 2026 | MediaAlpha MAX | Sold (10b5-1) 39,252 sh at $9.99 The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Mar 2, 2026. | $392K | 2,649,624 −1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Mar 2, 2026. |
| Feb 25, 2026 | MediaAlpha MAX | Sold (10b5-1) 4,000 sh at $9.00 The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Feb 25, 2026. | $36K | 2,697,624 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Feb 25, 2026. |
| Feb 25, 2026 | MediaAlpha MAX | Sold (10b5-1) 8,748 sh at $10.00 The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Feb 25, 2026. | $88K | 2,688,876 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Feb 25, 2026. |
| Feb 24, 2026 | MediaAlpha MAX | Sold (10b5-1) 4,000 sh at $8.80 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Feb 23, 2026. | $35K | 2,701,624 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Feb 23, 2026. |
| Feb 23, 2026 | MediaAlpha MAX | Sold (10b5-1) 4,000 sh at $7.75 The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Feb 23, 2026. | $31K | 2,705,624 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Feb 23, 2026. |
| Feb 19, 2026 | MediaAlpha MAX | Sold (10b5-1) 4,000 sh at $7.29 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 6 days after a Form 144 notice of a planned insider sale filed Feb 13, 2026. | $29K | 2,709,624 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 6 days after a Form 144 notice of a planned insider sale filed Feb 13, 2026. |
| Feb 18, 2026 | MediaAlpha MAX | Sold (10b5-1) 4,000 sh at $7.34 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 5 days after a Form 144 notice of a planned insider sale filed Feb 13, 2026. | $29K | 2,713,624 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 5 days after a Form 144 notice of a planned insider sale filed Feb 13, 2026. |
| Feb 17, 2026 | MediaAlpha MAX | Sold (10b5-1) 4,000 sh at $7.16 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 4 days after a Form 144 notice of a planned insider sale filed Feb 13, 2026. | $29K | 2,717,624 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 4 days after a Form 144 notice of a planned insider sale filed Feb 13, 2026. |
| Feb 11, 2026 | MediaAlpha MAX | Sold (10b5-1) 4,000 sh at $7.99 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Feb 10, 2026. | $32K | 2,703,330 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Feb 10, 2026. |
| Feb 10, 2026 | MediaAlpha MAX | Sold (10b5-1) 4,000 sh at $8.71 The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Feb 10, 2026. | $35K | 2,707,330 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Feb 10, 2026. |
| Feb 9, 2026 | MediaAlpha MAX | Sold (10b5-1) 4,000 sh at $8.74 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 7 days after a Form 144 notice of a planned insider sale filed Feb 2, 2026. | $35K | 2,711,330 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 7 days after a Form 144 notice of a planned insider sale filed Feb 2, 2026. |
| Feb 4, 2026 | MediaAlpha MAX | Sold (10b5-1) 4,000 sh at $8.94 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 2 days after a Form 144 notice of a planned insider sale filed Feb 2, 2026. | $36K | 2,715,330 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 2 days after a Form 144 notice of a planned insider sale filed Feb 2, 2026. |
| Feb 3, 2026 | MediaAlpha MAX | Sold (10b5-1) 8,000 sh at $10.04 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Feb 2, 2026. | $80K | 2,719,330 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Feb 2, 2026. |
| Feb 2, 2026 | MediaAlpha MAX | Sold (10b5-1) 8,000 sh at $10.32 The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Feb 2, 2026. | $83K | 2,727,330 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Feb 2, 2026. |
| Jan 28, 2026 | MediaAlpha MAX | Sold (10b5-1) 8,000 sh at $10.57 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 2 days after a Form 144 notice of a planned insider sale filed Jan 26, 2026. | $85K | 2,735,330 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 2 days after a Form 144 notice of a planned insider sale filed Jan 26, 2026. |
| Jan 27, 2026 | MediaAlpha MAX | Sold (10b5-1) 8,000 sh at $10.51 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Jan 26, 2026. | $84K | 2,743,330 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Jan 26, 2026. |
| Jan 26, 2026 | MediaAlpha MAX | Sold (10b5-1) 8,000 sh at $10.89 The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Jan 26, 2026. | $87K | 2,751,330 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Jan 26, 2026. |
| Jan 22, 2026 | MediaAlpha MAX | Sold (10b5-1) 8,000 sh at $11.20 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 2 days after a Form 144 notice of a planned insider sale filed Jan 20, 2026. | $90K | 2,759,330 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 2 days after a Form 144 notice of a planned insider sale filed Jan 20, 2026. |
| Jan 21, 2026 | MediaAlpha MAX | Sold (10b5-1) 8,000 sh at $11.02 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Jan 20, 2026. | $88K | 2,767,330 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Jan 20, 2026. |
| Jan 20, 2026 | MediaAlpha MAX | Sold (10b5-1) 8,000 sh at $11.20 The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Jan 20, 2026. | $90K | 2,775,330 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Jan 20, 2026. |
| Jan 14, 2026 | MediaAlpha MAX | Sold (10b5-1) 8,000 sh at $11.69 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 2 days after a Form 144 notice of a planned insider sale filed Jan 12, 2026. | $94K | 2,783,330 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 2 days after a Form 144 notice of a planned insider sale filed Jan 12, 2026. |
| Jan 13, 2026 | MediaAlpha MAX | Sold (10b5-1) 8,000 sh at $11.37 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Jan 12, 2026. | $91K | 2,791,330 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Jan 12, 2026. |
| Jan 12, 2026 | MediaAlpha MAX | Sold (10b5-1) 8,000 sh at $11.51 The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Jan 12, 2026. | $92K | 2,799,330 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Jan 12, 2026. |
| Jan 7, 2026 | MediaAlpha MAX | Sold (10b5-1) 8,000 sh at $11.66 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 2 days after a Form 144 notice of a planned insider sale filed Jan 5, 2026. | $93K | 2,807,330 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 2 days after a Form 144 notice of a planned insider sale filed Jan 5, 2026. |
| Jan 6, 2026 | MediaAlpha MAX | Sold (10b5-1) 8,000 sh at $11.87 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Jan 5, 2026. | $95K | 2,815,330 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Jan 5, 2026. |
| Jan 5, 2026 | MediaAlpha MAX | Sold (10b5-1) 8,000 sh at $11.98 The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Jan 5, 2026. | $96K | 2,823,330 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Jan 5, 2026. |
| Dec 31, 2025 | MediaAlpha MAX | Sold (10b5-1) 8,000 sh at $12.94 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 2 days after a Form 144 notice of a planned insider sale filed Dec 29, 2025. | $104K | 2,831,330 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 2 days after a Form 144 notice of a planned insider sale filed Dec 29, 2025. |
| Dec 30, 2025 | MediaAlpha MAX | Sold (10b5-1) 8,000 sh at $12.79 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Dec 29, 2025. | $102K | 2,839,330 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Dec 29, 2025. |
| Dec 29, 2025 | MediaAlpha MAX | Sold (10b5-1) 8,000 sh at $12.65 The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Dec 29, 2025. | $101K | 2,847,330 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Dec 29, 2025. |
| Dec 24, 2025 | MediaAlpha MAX | Sold (10b5-1) 8,000 sh at $12.67 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 2 days after a Form 144 notice of a planned insider sale filed Dec 22, 2025. | $101K | 2,855,330 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 2 days after a Form 144 notice of a planned insider sale filed Dec 22, 2025. |
| Dec 23, 2025 | MediaAlpha MAX | Sold (10b5-1) 8,000 sh at $12.68 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Dec 22, 2025. | $101K | 2,863,330 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Dec 22, 2025. |
| Dec 22, 2025 | MediaAlpha MAX | Sold (10b5-1) 8,000 sh at $12.86 The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Dec 22, 2025. | $103K | 2,871,330 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Dec 22, 2025. |
| Dec 17, 2025 | MediaAlpha MAX | Sold (10b5-1) 8,000 sh at $12.82 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after the company's 8-K filed Dec 16, 2025. | $103K | 2,879,330 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after the company's 8-K filed Dec 16, 2025. |
| Dec 16, 2025 | MediaAlpha MAX | Sold (10b5-1) 8,000 sh at $12.67 The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as the company's 8-K filed Dec 16, 2025. | $101K | 2,887,330 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as the company's 8-K filed Dec 16, 2025. |
| Dec 15, 2025 | MediaAlpha MAX | Sold (10b5-1) 8,000 sh at $12.88 The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Dec 15, 2025. | $103K | 2,895,330 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Dec 15, 2025. |
| Dec 10, 2025 | MediaAlpha MAX | Sold (10b5-1) 8,000 sh at $13.50 The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Dec 10, 2025. | $108K | 2,903,330 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Dec 10, 2025. |
| Dec 9, 2025 | MediaAlpha MAX | Sold (10b5-1) 8,000 sh at $13.28 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Dec 8, 2025. | $106K | 2,911,330 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Dec 8, 2025. |
| Dec 8, 2025 | MediaAlpha MAX | Sold (10b5-1) 8,000 sh at $13.07 The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Dec 8, 2025. | $105K | 2,919,330 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Dec 8, 2025. |
| Dec 3, 2025 | MediaAlpha MAX | Sold (10b5-1) 4,711 sh at $13.19 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 2 days after a Form 144 notice of a planned insider sale filed Dec 1, 2025. | $62K | 2,930,619 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 2 days after a Form 144 notice of a planned insider sale filed Dec 1, 2025. |
| Dec 3, 2025 | MediaAlpha MAX | Sold (10b5-1) 3,289 sh at $13.64 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 2 days after a Form 144 notice of a planned insider sale filed Dec 1, 2025. | $45K | 2,927,330 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 2 days after a Form 144 notice of a planned insider sale filed Dec 1, 2025. |
| Dec 2, 2025 | MediaAlpha MAX | Sold (10b5-1) 8,000 sh at $12.57 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Dec 1, 2025. | $101K | 2,935,330 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Dec 1, 2025. |
| Dec 1, 2025 | MediaAlpha MAX | Sold (10b5-1) 8,000 sh at $12.60 The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Dec 1, 2025. | $101K | 2,943,330 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Dec 1, 2025. |
| Nov 26, 2025 | MediaAlpha MAX | Sold (10b5-1) 8,000 sh at $12.48 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 2 days after a Form 144 notice of a planned insider sale filed Nov 24, 2025. | $100K | 2,951,330 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 2 days after a Form 144 notice of a planned insider sale filed Nov 24, 2025. |
| Nov 25, 2025 | MediaAlpha MAX | Sold (10b5-1) 8,000 sh at $11.98 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Nov 24, 2025. | $96K | 2,959,330 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Nov 24, 2025. |
| Nov 24, 2025 | MediaAlpha MAX | Sold (10b5-1) 8,000 sh at $11.88 The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Nov 24, 2025. | $95K | 2,967,330 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Nov 24, 2025. |
| Nov 19, 2025 | MediaAlpha MAX | Sold (10b5-1) 8,000 sh at $11.72 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 2 days after a Form 144 notice of a planned insider sale filed Nov 17, 2025. | $94K | 2,975,330 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 2 days after a Form 144 notice of a planned insider sale filed Nov 17, 2025. |
| Nov 18, 2025 | MediaAlpha MAX | Sold (10b5-1) 8,000 sh at $11.85 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Nov 17, 2025. | $95K | 2,983,330 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Nov 17, 2025. |
| Nov 17, 2025 | MediaAlpha MAX | Sold (10b5-1) 8,000 sh at $12.31 The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Nov 17, 2025. | $99K | 2,991,330 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Nov 17, 2025. |
| Oct 30, 2024 | MediaAlpha MAX | Sold (10b5-1) 72,000 sh at $20.66 The filing says this sale was under a Rule 10b5-1 plan set up in advance. | $1.5M | 2,312,162 −3% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. |
| Feb 27, 2023 | MediaAlpha MAX | Sold (10b5-1) 30,698 sh at $15.71 The filing says this sale was under a Rule 10b5-1 plan set up in advance. | $482K | 1,036,553 −3% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. |
| Feb 24, 2023 | MediaAlpha MAX | Sold (10b5-1) 50,000 sh at $16.34 The filing says this sale was under a Rule 10b5-1 plan set up in advance. | $817K | 1,067,251 −4% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. |
| Feb 21, 2023 | MediaAlpha MAX | Sold (10b5-1) 1,402 sh at $15.07 The filing says this sale was under a Rule 10b5-1 plan set up in advance. | $21K | 1,117,251 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. |
| Feb 16, 2023 | MediaAlpha MAX | Sold (10b5-1) 400 sh at $15.00 The filing says this sale was under a Rule 10b5-1 plan set up in advance. | $6K | 1,118,653 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. |
| Nov 2, 2021 | MediaAlpha MAX | Sold (10b5-1) 73,570 sh at $15.48 The filing says this sale was under a Rule 10b5-1 plan set up in advance. | $1.1M | 260,557 −22% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. |
| Nov 2, 2021 | MediaAlpha MAX | Sold (10b5-1) 12,612 sh at $16.16 The filing says this sale was under a Rule 10b5-1 plan set up in advance. | $204K | 247,945 −5% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. |
| Aug 6, 2021 | MediaAlpha MAX | Sold (10b5-1) 9,004 sh at $29.41 The filing says this sale was under a Rule 10b5-1 plan set up in advance. | $265K | 180,981 −5% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. |
| Aug 5, 2021 | MediaAlpha MAX | Sold (10b5-1) 10,102 sh at $29.84 The filing says this sale was under a Rule 10b5-1 plan set up in advance. | $301K | 195,434 −5% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. |
| Aug 5, 2021 | MediaAlpha MAX | Sold (10b5-1) 5,449 sh at $30.28 The filing says this sale was under a Rule 10b5-1 plan set up in advance. | $165K | 189,985 −3% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. |
| Aug 4, 2021 | MediaAlpha MAX | Sold (10b5-1) 10,529 sh at $29.72 The filing says this sale was under a Rule 10b5-1 plan set up in advance. | $313K | 209,857 −5% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. |
| Aug 4, 2021 | MediaAlpha MAX | Sold (10b5-1) 4,321 sh at $30.30 The filing says this sale was under a Rule 10b5-1 plan set up in advance. | $131K | 205,536 −2% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. |
| Aug 3, 2021 | MediaAlpha MAX | Sold (10b5-1) 8,465 sh at $30.07 The filing says this sale was under a Rule 10b5-1 plan set up in advance. | $255K | 243,232 −3% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. |
| Aug 3, 2021 | MediaAlpha MAX | Sold (10b5-1) 19,844 sh at $30.99 The filing says this sale was under a Rule 10b5-1 plan set up in advance. | $615K | 223,388 −8% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. |
| Aug 3, 2021 | MediaAlpha MAX | Sold (10b5-1) 3,002 sh at $31.93 The filing says this sale was under a Rule 10b5-1 plan set up in advance. | $96K | 220,386 −1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. |
| Aug 2, 2021 | MediaAlpha MAX | Sold (10b5-1) 8,167 sh at $32.73 The filing says this sale was under a Rule 10b5-1 plan set up in advance. | $267K | 256,191 −3% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. |
| Aug 2, 2021 | MediaAlpha MAX | Sold (10b5-1) 4,494 sh at $33.37 The filing says this sale was under a Rule 10b5-1 plan set up in advance. | $150K | 251,697 −2% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. |
| Jul 15, 2021 | MediaAlpha MAX | Sold (10b5-1) 6,466 sh at $32.38 The filing says this sale was under a Rule 10b5-1 plan set up in advance. | $209K | 111,211 −5% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. |
| Jul 14, 2021 | MediaAlpha MAX | Sold (10b5-1) 14,900 sh at $32.49 The filing says this sale was under a Rule 10b5-1 plan set up in advance. | $484K | 117,777 −11% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. |
| Jul 14, 2021 | MediaAlpha MAX | Sold (10b5-1) 100 sh at $33.11 The filing says this sale was under a Rule 10b5-1 plan set up in advance. | $3K | 117,677 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. |
| Jul 9, 2021 | MediaAlpha MAX | Sold (10b5-1) 8,341 sh at $34.97 The filing says this sale was under a Rule 10b5-1 plan set up in advance. | $292K | 147,287 −5% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. |
| Jul 9, 2021 | MediaAlpha MAX | Sold (10b5-1) 11,110 sh at $36.62 The filing says this sale was under a Rule 10b5-1 plan set up in advance. | $407K | 136,177 −8% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. |
| Jul 9, 2021 | MediaAlpha MAX | Sold (10b5-1) 3,500 sh at $36.96 The filing says this sale was under a Rule 10b5-1 plan set up in advance. | $129K | 132,677 −3% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. |
| Jul 8, 2021 | MediaAlpha MAX | Sold (10b5-1) 2,000 sh at $36.35 The filing says this sale was under a Rule 10b5-1 plan set up in advance. | $73K | 160,677 −1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. |
| Jul 8, 2021 | MediaAlpha MAX | Sold (10b5-1) 5,049 sh at $37.35 The filing says this sale was under a Rule 10b5-1 plan set up in advance. | $189K | 155,628 −3% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. |
| Jul 7, 2021 | MediaAlpha MAX | Sold (10b5-1) 13,232 sh at $36.89 The filing says this sale was under a Rule 10b5-1 plan set up in advance. | $488K | 164,445 −7% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. |
| Jul 7, 2021 | MediaAlpha MAX | Sold (10b5-1) 1,768 sh at $37.96 The filing says this sale was under a Rule 10b5-1 plan set up in advance. | $67K | 162,677 −1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. |
| Jul 2, 2021 | MediaAlpha MAX | Sold (10b5-1) 9,329 sh at $39.46 The filing says this sale was under a Rule 10b5-1 plan set up in advance. | $368K | 183,348 −5% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. |
| Jul 2, 2021 | MediaAlpha MAX | Sold (10b5-1) 3,929 sh at $40.58 The filing says this sale was under a Rule 10b5-1 plan set up in advance. | $159K | 179,419 −2% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. |
| Jul 2, 2021 | MediaAlpha MAX | Sold (10b5-1) 1,742 sh at $41.26 The filing says this sale was under a Rule 10b5-1 plan set up in advance. | $72K | 177,677 −1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. |
| Jul 1, 2021 | MediaAlpha MAX | Sold (10b5-1) 10,546 sh at $41.02 The filing says this sale was under a Rule 10b5-1 plan set up in advance. | $433K | 199,232 −5% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. |
| Jul 1, 2021 | MediaAlpha MAX | Sold (10b5-1) 6,555 sh at $41.89 The filing says this sale was under a Rule 10b5-1 plan set up in advance. | $275K | 192,677 −3% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. |
| Jun 30, 2021 | MediaAlpha MAX | Sold (10b5-1) 7,664 sh at $42.53 The filing says this sale was under a Rule 10b5-1 plan set up in advance. | $326K | 215,013 −3% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. |
| Jun 30, 2021 | MediaAlpha MAX | Sold (10b5-1) 5,235 sh at $43.24 The filing says this sale was under a Rule 10b5-1 plan set up in advance. | $226K | 209,778 −2% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. |
| May 28, 2021 | MediaAlpha MAX | Sold 33,657 sh at $40.64 The filing does not mark this sale as under a Rule 10b5-1 plan. | $1.4M | 230,691 −13% | The filing does not mark this sale as under a Rule 10b5-1 plan. |
| May 28, 2021 | MediaAlpha MAX | Sold 8,014 sh at $41.45 The filing does not mark this sale as under a Rule 10b5-1 plan. | $332K | 222,677 −3% | The filing does not mark this sale as under a Rule 10b5-1 plan. |
| May 27, 2021 | MediaAlpha MAX | Sold 26,717 sh at $40.39 The filing does not mark this sale as under a Rule 10b5-1 plan. | $1.1M | 264,348 −9% | The filing does not mark this sale as under a Rule 10b5-1 plan. |
| May 26, 2021 | MediaAlpha MAX | Sold 14,427 sh at $40.50 The filing does not mark this sale as under a Rule 10b5-1 plan. | $584K | 291,065 −5% | The filing does not mark this sale as under a Rule 10b5-1 plan. |
| May 24, 2021 | MediaAlpha MAX | Sold 800 sh at $40.02 The filing does not mark this sale as under a Rule 10b5-1 plan. | $32K | 305,492 −<1% | The filing does not mark this sale as under a Rule 10b5-1 plan. |
| Mar 23, 2021 | MediaAlpha MAX | Sold 643,844 sh at $44.62 The filing does not mark this sale as under a Rule 10b5-1 plan. | $28.7M | 0 −100% | The filing does not mark this sale as under a Rule 10b5-1 plan. |
| Mar 23, 2021 | MediaAlpha MAX | Sold 198,024 sh at $44.62 The filing does not mark this sale as under a Rule 10b5-1 plan. | $8.8M | 0 −100% | The filing does not mark this sale as under a Rule 10b5-1 plan. |
| Oct 30, 2020 | MediaAlpha MAX | Sold 1,464 sh at $0.01 The filing does not mark this sale as under a Rule 10b5-1 plan. | $15 | 46,166 −3% | The filing does not mark this sale as under a Rule 10b5-1 plan. |
| Oct 30, 2020 | MediaAlpha MAX | Sold 144,646 sh at $0.01 The filing does not mark this sale as under a Rule 10b5-1 plan. | $1K | 4,567,729 −3% | The filing does not mark this sale as under a Rule 10b5-1 plan. |
| Oct 30, 2020 | MediaAlpha MAX | Sold 699,904 sh at $0.01 The filing does not mark this sale as under a Rule 10b5-1 plan. | $7K | 198,024 −78% | The filing does not mark this sale as under a Rule 10b5-1 plan. |
Open-market trades are Form 4 transaction codes P (purchase) and S (sale). Planned sales are those the filing marks as made under a Rule 10b5-1 plan. A P-code buy at the offering price within a day of the company's FWP, 424B prospectus or offering 8-K is marked Bought in the offering and left out of open-market buy counts and cluster buys. Prices and values are as stated in each Form 4. Stock prices aren't shown on this page. Not investment advice.