MediaAlpha MAX Director, Officer · filings 2020 to 2026 · sold $72.1M · $27.2M noticed on Form 144
| Date | Transaction | Shares | Price | Value | Held after | Source |
|---|---|---|---|---|---|---|
| Nov 4, 2026 | Sale under a 10b5-1 plan | −151,129 | $15.50 | $2.3M | 1,893,707 direct | Filing · EDGAR |
| Nov 3, 2026 | Sale under a 10b5-1 plan | −130,065 | $15.05 | $2M | 2,044,836 direct | Filing · EDGAR |
| Nov 2, 2026 | Sale under a 10b5-1 plan | −138,806 | $14.78 | $2.1M | 2,174,901 direct | Filing · EDGAR |
| Oct 9, 2026 | Sale under a 10b5-1 plan | −2,033 | $11.01 | $22K | 2,313,707 direct | Filing · EDGAR |
| Oct 8, 2026 | Sale under a 10b5-1 plan | −24,000 | $10.04 | $241K | 2,315,740 direct | Filing · EDGAR |
| Sep 1, 2026 | Sale under a 10b5-1 plan | −48,000 | $12.38 | $594K | 2,339,740 direct | Filing · EDGAR |
| Aug 3, 2026 | Sale under a 10b5-1 plan | −72,000 | $12.64 | $910K | 2,387,690 direct | Filing · EDGAR |
| Jul 17, 2026 | Sale under a 10b5-1 plan | −12,333 | $14.20 | $175K | 2,459,690 direct | Filing · EDGAR |
| Jul 16, 2026 | Sale under a 10b5-1 plan | −82,457 | $14.39 | $1.2M | 2,472,023 direct | Filing · EDGAR |
| Jul 15, 2026 | Sale under a 10b5-1 plan | −114,292 | $14.17 | $1.6M | 2,554,480 direct | Filing · EDGAR |
| Jul 14, 2026 | Sale under a 10b5-1 plan | −37,701 | $14.06 | $530K | 2,668,772 direct | Filing · EDGAR |
| Jul 13, 2026 | Sale under a 10b5-1 plan | −9,496 | $14.05 | $133K | 2,706,473 direct | Filing · EDGAR |
| Jul 7, 2026 | Sale under a 10b5-1 plan | −26,467 | $14.07 | $372K | 2,715,969 direct | Filing · EDGAR |
| Jul 6, 2026 | Sale under a 10b5-1 plan | −17,254 | $14.01 | $242K | 2,742,436 direct | Filing · EDGAR |
| Jul 1, 2026 | Sale under a 10b5-1 plan | −96,000 | $12.90 | $1.2M | 2,759,690 direct | Filing · EDGAR |
| Jun 16, 2026 | Sale under a 10b5-1 plan | −24,000 | $10.01 | $240K | 2,855,690 direct | Filing · EDGAR |
| May 6, 2026 | Sale under a 10b5-1 plan | −4,000 | $9.14 | $37K | 2,879,690 direct | Filing · EDGAR |
| May 5, 2026 | Sale under a 10b5-1 plan | −4,000 | $8.93 | $36K | 2,883,690 direct | Filing · EDGAR |
| May 4, 2026 | Sale under a 10b5-1 plan | −4,000 | $9.05 | $36K | 2,887,690 direct | Filing · EDGAR |
| Apr 29, 2026 | Sale under a 10b5-1 plan | −26,739 | $10.00 | $267K | 2,891,690 direct | Filing · EDGAR |
| Apr 28, 2026 | Sale under a 10b5-1 plan | −6,565 | $10.00 | $66K | 2,918,429 direct | Filing · EDGAR |
| Apr 27, 2026 | Sale under a 10b5-1 plan | −33,663 | $9.99 | $336K | 2,924,994 direct | Filing · EDGAR |
| Apr 22, 2026 | Sale under a 10b5-1 plan | −4,000 | $9.88 | $40K | 2,958,657 direct | Filing · EDGAR |
| Apr 21, 2026 | Sale under a 10b5-1 plan | −16,047 | $10.08 | $162K | 2,962,657 direct | Filing · EDGAR |
| Apr 20, 2026 | Sale under a 10b5-1 plan | −28,543 | $10.06 | $287K | 2,978,704 direct | Filing · EDGAR |
| Apr 15, 2026 | Sale under a 10b5-1 plan | −4,000 | $9.68 | $39K | 3,007,247 direct | Filing · EDGAR |
| Apr 14, 2026 | Sale under a 10b5-1 plan | −4,000 | $9.47 | $38K | 3,011,247 direct | Filing · EDGAR |
| Apr 13, 2026 | Sale under a 10b5-1 plan | −4,000 | $9.07 | $36K | 3,015,247 direct | Filing · EDGAR |
| Apr 8, 2026 | Sale under a 10b5-1 plan | −4,000 | $9.78 | $39K | 3,019,247 direct | Filing · EDGAR |
| Apr 7, 2026 | Sale under a 10b5-1 plan | −4,000 | $9.46 | $38K | 3,023,247 direct | Filing · EDGAR |
| Apr 6, 2026 | Sale under a 10b5-1 plan | −4,000 | $9.34 | $37K | 3,027,247 direct | Filing · EDGAR |
| Apr 1, 2026 | Sale under a 10b5-1 plan | −4,000 | $9.15 | $37K | 3,031,247 direct | Filing · EDGAR |
| Mar 31, 2026 | Sale under a 10b5-1 plan | −4,000 | $9.60 | $38K | 3,035,247 direct | Filing · EDGAR |
| Mar 30, 2026 | Sale under a 10b5-1 plan | −4,000 | $9.23 | $37K | 3,039,247 direct | Filing · EDGAR |
| Mar 25, 2026 | Sale under a 10b5-1 plan | −4,000 | $9.42 | $38K | 3,043,247 direct | Filing · EDGAR |
| Mar 24, 2026 | Sale under a 10b5-1 plan | −4,000 | $9.48 | $38K | 3,047,247 direct | Filing · EDGAR |
| Mar 23, 2026 | Sale under a 10b5-1 plan | −4,000 | $9.67 | $39K | 3,051,247 direct | Filing · EDGAR |
| Mar 18, 2026 | Sale under a 10b5-1 plan | −4,000 | $9.59 | $38K | 3,055,247 direct | Filing · EDGAR |
| Mar 17, 2026 | Sale under a 10b5-1 plan | −5,227 | $9.94 | $52K | 3,059,247 direct | Filing · EDGAR |
| Mar 16, 2026 | Sale under a 10b5-1 plan | −4,000 | $9.93 | $40K | 3,064,474 direct | Filing · EDGAR |
| Mar 15, 2026 | Grant or award from the company | +448,500 | 3,068,474 direct | Filing · EDGAR | ||
| Mar 15, 2026 | Grant or award from the company Performance Restricted Stock Units (2026 PRSUs) | +149,550 | 149,550 direct | Filing · EDGAR | ||
| Mar 11, 2026 | Sale under a 10b5-1 plan | −4,000 | $9.68 | $39K | 2,619,974 direct | Filing · EDGAR |
| Mar 10, 2026 | Sale under a 10b5-1 plan | −4,000 | $9.75 | $39K | 2,623,974 direct | Filing · EDGAR |
| Mar 9, 2026 | Sale under a 10b5-1 plan | −5,650 | $9.86 | $56K | 2,627,974 direct | Filing · EDGAR |
| Mar 4, 2026 | Sale under a 10b5-1 plan | −8,000 | $10.07 | $81K | 2,633,624 direct | Filing · EDGAR |
| Mar 3, 2026 | Sale under a 10b5-1 plan | −8,000 | $10.03 | $80K | 2,641,624 direct | Filing · EDGAR |
| Mar 2, 2026 | Sale under a 10b5-1 plan | −39,252 | $9.99 | $392K | 2,649,624 direct | Filing · EDGAR |
| Feb 25, 2026 | Sale under a 10b5-1 plan | −4,000 | $9.00 | $36K | 2,697,624 direct | Filing · EDGAR |
| Feb 25, 2026 | Sale under a 10b5-1 plan | −8,748 | $10.00 | $88K | 2,688,876 direct | Filing · EDGAR |
| Feb 24, 2026 | Sale under a 10b5-1 plan | −4,000 | $8.80 | $35K | 2,701,624 direct | Filing · EDGAR |
| Feb 23, 2026 | Sale under a 10b5-1 plan | −4,000 | $7.75 | $31K | 2,705,624 direct | Filing · EDGAR |
| Feb 19, 2026 | Sale under a 10b5-1 plan | −4,000 | $7.29 | $29K | 2,709,624 direct | Filing · EDGAR |
| Feb 18, 2026 | Sale under a 10b5-1 plan | −4,000 | $7.34 | $29K | 2,713,624 direct | Filing · EDGAR |
| Feb 17, 2026 | Sale under a 10b5-1 plan | −4,000 | $7.16 | $29K | 2,717,624 direct | Filing · EDGAR |
| Feb 15, 2026 | Option or RSU exercised or converted | +18,294 | 2,721,624 direct | Filing · EDGAR | ||
| Feb 15, 2026 | Option or RSU exercised or converted Restricted Stock Units | −18,294 | 0 direct | Filing · EDGAR | ||
| Feb 11, 2026 | Sale under a 10b5-1 plan | −4,000 | $7.99 | $32K | 2,703,330 direct | Filing · EDGAR |
| Feb 10, 2026 | Sale under a 10b5-1 plan | −4,000 | $8.71 | $35K | 2,707,330 direct | Filing · EDGAR |
| Feb 9, 2026 | Sale under a 10b5-1 plan | −4,000 | $8.74 | $35K | 2,711,330 direct | Filing · EDGAR |
157 earlier transactions are in the filing list below.
