Insider · CIK 1830016
Eugene Nonko
Director at MediaAlpha MAX
Full history from EDGAR: holdings now, every transaction and Form 144 planned sales
Open-market buys0
Open-market sales18
Bought$0
Sold$7.6M
Every trade, with what the company filed around it
Open-market buys and sales as each Form 4 states them, newest first.
How these figures work
Notes on each row are as each Form 4 states them, next to SEC Tracker's own records of the company's filings and other insiders' buys. Holding after is what the filing reports they held after the trade, with the change in their holding.
| Date | Company | Trade | Value | Holding after | Notes |
|---|---|---|---|---|---|
| Nov 4, 2026 | MediaAlpha MAX | Sold (10b5-1) 5,667 sh at $15.25 The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Nov 4, 2026. | $86K | 654,436 −1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Nov 4, 2026. |
| Nov 4, 2026 | MediaAlpha MAX | Sold (10b5-1) 93,279 sh at $15.36 The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Nov 4, 2026. | $1.4M | 458,428 −17% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Nov 4, 2026. |
| Nov 3, 2026 | MediaAlpha MAX | Sold (10b5-1) 15,022 sh at $14.93 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Nov 2, 2026. | $224K | 660,103 −2% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Nov 2, 2026. |
| Nov 3, 2026 | MediaAlpha MAX | Sold (10b5-1) 160,185 sh at $15.04 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Nov 2, 2026. | $2.4M | 551,707 −23% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Nov 2, 2026. |
| Nov 2, 2026 | MediaAlpha MAX | Sold (10b5-1) 109,401 sh at $14.79 The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Nov 2, 2026. | $1.6M | 675,125 −14% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Nov 2, 2026. |
| Nov 2, 2026 | MediaAlpha MAX | Sold (10b5-1) 78,009 sh at $14.72 The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Nov 2, 2026. | $1.1M | 711,892 −10% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Nov 2, 2026. |
| Oct 28, 2026 | MediaAlpha MAX | Sold (10b5-1) 1,940 sh at $11.63 The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as the company's 8-K filed Oct 28, 2026. | $23K | 784,526 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as the company's 8-K filed Oct 28, 2026. |
| Oct 28, 2026 | MediaAlpha MAX | Sold (10b5-1) 7,273 sh at $11.63 The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as the company's 8-K filed Oct 28, 2026. | $85K | 789,901 −1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as the company's 8-K filed Oct 28, 2026. |
| Oct 27, 2026 | MediaAlpha MAX | Sold (10b5-1) 3,394 sh at $11.92 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Oct 26, 2026. | $40K | 786,466 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Oct 26, 2026. |
| Oct 27, 2026 | MediaAlpha MAX | Sold (10b5-1) 8,283 sh at $11.85 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Oct 26, 2026. | $98K | 797,174 −1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Oct 26, 2026. |
| Oct 26, 2026 | MediaAlpha MAX | Sold (10b5-1) 1,940 sh at $11.83 The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Oct 26, 2026. | $23K | 789,860 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Oct 26, 2026. |
| Oct 26, 2026 | MediaAlpha MAX | Sold (10b5-1) 7,273 sh at $11.83 The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Oct 26, 2026. | $86K | 805,457 −1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Oct 26, 2026. |
| Oct 21, 2026 | MediaAlpha MAX | Sold (10b5-1) 1,940 sh at $11.63 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 2 days after a Form 144 notice of a planned insider sale filed Oct 19, 2026. | $23K | 791,800 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 2 days after a Form 144 notice of a planned insider sale filed Oct 19, 2026. |
| Oct 21, 2026 | MediaAlpha MAX | Sold (10b5-1) 7,273 sh at $11.63 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 2 days after a Form 144 notice of a planned insider sale filed Oct 19, 2026. | $85K | 812,730 −1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 2 days after a Form 144 notice of a planned insider sale filed Oct 19, 2026. |
| Oct 20, 2026 | MediaAlpha MAX | Sold (10b5-1) 1,940 sh at $11.62 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Oct 19, 2026. | $23K | 793,740 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Oct 19, 2026. |
| Oct 20, 2026 | MediaAlpha MAX | Sold (10b5-1) 7,273 sh at $11.72 The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Oct 19, 2026. | $85K | 820,003 −1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. 1 day after a Form 144 notice of a planned insider sale filed Oct 19, 2026. |
| Oct 19, 2026 | MediaAlpha MAX | Sold (10b5-1) 1,940 sh at $11.39 The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Oct 19, 2026. | $22K | 795,680 −<1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Oct 19, 2026. |
| Oct 19, 2026 | MediaAlpha MAX | Sold (10b5-1) 7,273 sh at $11.39 The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Oct 19, 2026. | $83K | 827,276 −1% | The filing says this sale was under a Rule 10b5-1 plan set up in advance. The same day as a Form 144 notice of a planned insider sale filed Oct 19, 2026. |
Open-market trades are Form 4 transaction codes P (purchase) and S (sale). Planned sales are those the filing marks as made under a Rule 10b5-1 plan. A P-code buy at the offering price within a day of the company's FWP, 424B prospectus or offering 8-K is marked Bought in the offering and left out of open-market buy counts and cluster buys. Prices and values are as stated in each Form 4. Stock prices aren't shown on this page. Not investment advice.