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Person · CIK 1589723

Melissa Reiff

Director at Etsy and Cricut

Earlier: Container Store Group

Source: Forms 3, 4, 5 and 144 on SEC EDGAR

Sold on Form 4$8.2M
Noticed on Form 144$1.1M
Bought on Form 4$398K
Companies3

Holdings now

As reported after the latest Form 3, 4 or 5 at each company.

How these figures work

Options and RSUs are from the latest filing that lists them; earlier grants may also be held. Holdings can be out of date when a person stops filing.

CompanySecurityHeldShares or unitsAs of
Etsy ETSYCommon StockDirectly16,671Oct 15, 2026 · Filing · EDGAR
Cricut CRCTClass A Common StockDirectly113,155Jul 21, 2026 · Filing · EDGAR
Cricut CRCTClass B Common Stock
into Class A Common Stock
Directly30,765Mar 24, 2021 · Filing · EDGAR
Container Store GroupCommon StockDirectly808,128Jun 1, 2021 · Filing · EDGAR

Sold and noticed by quarter

Melissa Reiff: dollars sold on Form 4 and noticed on Form 144 per quarter, Q1 2021 to Q4 2026$1.1M$0Q1 2021: notice not machine-readableQ1 2021: $1.1M sold on Form 4Q2 2021: $0 noticed on Form 144Q2 2021: $0 sold on Form 4Q3 2021: $0 noticed on Form 144Q3 2021: $0 sold on Form 4Q4 2021: $0 noticed on Form 144Q4 2021: $0 sold on Form 4Q1 2022: $0 noticed on Form 144Q1 2022: $0 sold on Form 4Q2 2022: $0 noticed on Form 144Q2 2022: $0 sold on Form 4Q3 2022: $0 noticed on Form 144Q3 2022: $0 sold on Form 4Q4 2022: notice not machine-readableQ4 2022: $562K sold on Form 4Q1 2023: $0 noticed on Form 144Q1 2023: $0 sold on Form 4Q2 2023: $0 noticed on Form 144Q2 2023: $0 sold on Form 4Q3 2023: $0 noticed on Form 144Q3 2023: $0 sold on Form 4Q4 2023: $0 noticed on Form 144Q4 2023: $0 sold on Form 4Q1 2024: $0 noticed on Form 144Q1 2024: $0 sold on Form 4Q2 2024: $0 noticed on Form 144Q2 2024: $0 sold on Form 4Q3 2024: $0 noticed on Form 144Q3 2024: $0 sold on Form 4Q4 2024: $0 noticed on Form 144Q4 2024: $0 sold on Form 4Q1 2025: $0 noticed on Form 144Q1 2025: $0 sold on Form 4Q2 2025: $0 noticed on Form 144Q2 2025: $0 sold on Form 4Q3 2025: $415K noticed on Form 144Q3 2025: $407K sold on Form 4Q4 2025: $0 noticed on Form 144Q4 2025: $0 sold on Form 4Q1 2026: $0 noticed on Form 144Q1 2026: $0 sold on Form 4Q2 2026: $266K noticed on Form 144Q2 2026: $266K sold on Form 4Q3 2026: $328K noticed on Form 144Q3 2026: $328K sold on Form 4Q4 2026: $85K noticed on Form 144Q4 2026: $85K sold on Form 4Q1 2021Q2 2022Q3 2023Q4 2024Q1 2026

Sold (Form 4) Noticed (Form 144) Bought (Form 4)

Quarterly totals as a table
QuarterSold (Form 4)Noticed (Form 144)Bought (Form 4)
Q4 2026$85K$85K—
Q3 2026$328K$328K—
Q2 2026$266K$266K—
Q3 2025$407K$415K—
Q4 2022$562KNot machine-readable—
Q1 2021$1.1MNot machine-readable—
Q4 2020$350KNot machine-readable—
Q2 2020$3.4MNot machine-readable—
Q3 2018$1.6MNot machine-readable—
Q1 2017——$74K
Q4 2013——$324K

Form 144 notices went onto EDGAR as structured data on April 13, 2023. Earlier notices were filed on paper and cannot be read here, so those quarters show no noticed amount.

Planned sales (Form 144) and the sales that followed

Each Form 144 notice of a planned sale, grouped by broker and 10b5-1 plan, with the Form 4 sales we matched to it.

How we match

A Form 144 is a notice of a planned sale by an affiliate. SEC Tracker matches each notice to Form 4 sales by the same person at the same company within 90 days of the notice, up to the shares noticed. The match is our inference, not something either filing states.

Notice dateNoticedPlanned saleOutcomeLinks
Etsy ETSY · UBS Financial Services · 10b5-1 plan adopted Aug 4, 2025 · 3 notices
Oct 15, 2026942 · ~$85KOct 15, 2026Sold as noticed Sold 942 at $90.00 on Oct 15 · $85K Form 4Filing · EDGAR
Jul 15, 20263,855 · ~$328KJul 15, 2026Sold as noticed Sold 3,855 at $85.00 on Jul 15 · $328K Form 4Filing · EDGAR
Jun 17, 20263,544 · ~$266KJun 17, 2026Sold as noticed Sold 3,544 at $75.00 on Jun 17 · $266K Form 4Filing · EDGAR
Etsy ETSY · UBS Financial Services · No 10b5-1 plan stated · 1 notice
Aug 1, 20256,909 · ~$415KAug 1, 2025Sold as noticed Sold 6,909 at $58.89 on Aug 1 · $407K Form 4Filing · EDGAR
Sales without a matching Form 144 · 15 sales
No matching Form 144 found. Not every sale needs one: small sales and sales by people who are not affiliates are exempt.
———Notice not machine-readable Etsy (ETSY): Sold 167 at $135.48 on Dec 7, 2022 · $23K (10b5-1 plan)Filing · EDGAR
———Notice not machine-readable Etsy (ETSY): Sold 12 at $134.36 on Dec 7, 2022 · $2K (10b5-1 plan)Filing · EDGAR
———Notice not machine-readable Etsy (ETSY): Sold 317 at $132.71 on Dec 7, 2022 · $42K (10b5-1 plan)Filing · EDGAR
———Notice not machine-readable Etsy (ETSY): Sold 2,025 at $130.89 on Dec 7, 2022 · $265K (10b5-1 plan)Filing · EDGAR
———Notice not machine-readable Etsy (ETSY): Sold 1,601 at $130.09 on Dec 7, 2022 · $208K (10b5-1 plan)Filing · EDGAR
———Notice not machine-readable Etsy (ETSY): Sold 178 at $128.36 on Dec 7, 2022 · $23K (10b5-1 plan)Filing · EDGAR
———Notice not machine-readable Etsy (ETSY): Sold 1,000 at $250.01 on Mar 2, 2021 · $250K (10b5-1 plan)Filing · EDGAR
———Notice not machine-readable Etsy (ETSY): Sold 2,000 at $225.00 on Jan 20, 2021 · $450K (10b5-1 plan)Filing · EDGAR
———Notice not machine-readable Etsy (ETSY): Sold 2,000 at $200.00 on Jan 12, 2021 · $400K (10b5-1 plan)Filing · EDGAR
———Notice not machine-readable Etsy (ETSY): Sold 2,000 at $175.00 on Dec 14, 2020 · $350K (10b5-1 plan)Filing · EDGAR
———Notice not machine-readable Etsy (ETSY): Sold 25,000 at $100.00 on Jun 23, 2020 · $2.5M (10b5-1 plan)Filing · EDGAR
———Notice not machine-readable Etsy (ETSY): Sold 1,397 at $86.42 on Jun 18, 2020 · $121K (10b5-1 plan)Filing · EDGAR
———Notice not machine-readable Etsy (ETSY): Sold 1,632 at $85.84 on Jun 18, 2020 · $140K (10b5-1 plan)Filing · EDGAR
———Notice not machine-readable Etsy (ETSY): Sold 8,504 at $81.00 on May 11, 2020 · $689KFiling · EDGAR
———Notice not machine-readable Etsy (ETSY): Sold 35,000 at $46.01 on Aug 17, 2018 · $1.6MFiling · EDGAR

Every transaction, by company

Each Form 3, 4 and 5 transaction in plain words, newest first.

How these figures work

Values are shares times the price each filing states; grants, exercises and gifts usually state no price. Held after is what the filing reports was held once the transaction was done, directly or through the named holder.

Etsy ETSY Director · filings 2015 to 2026 · sold $8.2M · $1.1M noticed on Form 144

DateTransactionSharesPriceValueHeld afterSource
Oct 15, 2026Sale under a 10b5-1 plan−942$90.00$85K16,671 directFiling · EDGAR
Jul 15, 2026Option or RSU exercised or converted+3,855$61.25$236K21,468 directFiling · EDGAR
Jul 15, 2026Sale under a 10b5-1 plan−3,855$85.00$328K17,613 directFiling · EDGAR
Jul 15, 2026Option or RSU exercised or converted
Director stock option (right to buy)
−3,8550 directFiling · EDGAR
Jun 17, 2026Sale under a 10b5-1 plan−3,544$75.00$266K17,613 directFiling · EDGAR
Jun 9, 2026Option or RSU exercised or converted+4,73321,157 directFiling · EDGAR
Jun 9, 2026Option or RSU exercised or converted
Restricted Stock Units
−4,7330 directFiling · EDGAR
Jun 9, 2026Grant or award from the company
Restricted Stock Units
+3,9213,921 directFiling · EDGAR
Aug 1, 2025Option or RSU exercised or converted+6,909$33.43$231K23,333 directFiling · EDGAR
Aug 1, 2025Open-market or private sale−6,909$58.89$407K16,424 directFiling · EDGAR
Aug 1, 2025Option or RSU exercised or converted
Director stock option (right to buy)
−6,9090 directFiling · EDGAR
Jun 17, 2025Option or RSU exercised or converted+5,06816,424 directFiling · EDGAR
Jun 17, 2025Option or RSU exercised or converted
Restricted Stock Units
−5,0680 directFiling · EDGAR
Jun 17, 2025Grant or award from the company
Restricted Stock Units
+4,7334,733 directFiling · EDGAR
Jun 13, 2024Option or RSU exercised or converted+3,54411,356 directFiling · EDGAR
Jun 13, 2024Option or RSU exercised or converted
Restricted Stock Units
−3,5440 directFiling · EDGAR
Jun 13, 2024Grant or award from the company
Restricted Stock Units
+5,0685,068 directFiling · EDGAR
Jun 14, 2023Option or RSU exercised or converted+3,7157,812 directFiling · EDGAR
Jun 14, 2023Option or RSU exercised or converted
Restricted Stock Units
−3,7150 directFiling · EDGAR
Jun 14, 2023Grant or award from the company
Restricted Stock Units
+3,5443,544 directFiling · EDGAR
Dec 7, 2022Option or RSU exercised or converted+4,300$16.00$69K8,397 directFiling · EDGAR
Dec 7, 2022Sale under a 10b5-1 plan−178$128.36$23K8,219 directFiling · EDGAR
Dec 7, 2022Sale under a 10b5-1 plan−1,601$130.09$208K6,618 directFiling · EDGAR
Dec 7, 2022Sale under a 10b5-1 plan−2,025$130.89$265K4,593 directFiling · EDGAR
Dec 7, 2022Sale under a 10b5-1 plan−317$132.71$42K4,276 directFiling · EDGAR
Dec 7, 2022Sale under a 10b5-1 plan−12$134.36$2K4,264 directFiling · EDGAR
Dec 7, 2022Sale under a 10b5-1 plan−167$135.48$23K4,097 directFiling · EDGAR
Dec 7, 2022Option or RSU exercised or converted
Stock Option (Right to Buy)
−4,3000 directFiling · EDGAR
Jun 15, 2022Option or RSU exercised or converted+9424,097 directFiling · EDGAR
Jun 15, 2022Option or RSU exercised or converted
Restricted Stock Units
−9420 directFiling · EDGAR
Jun 15, 2022Grant or award from the company
Restricted Stock Units
+3,7153,715 directFiling · EDGAR
Jun 11, 2021Option or RSU exercised or converted+1,7213,155 directFiling · EDGAR
Jun 11, 2021Option or RSU exercised or converted
Restricted Stock Units
−1,7210 directFiling · EDGAR
Jun 11, 2021Grant or award from the company
Director Stock Option (Right to Buy)
+1,3551,355 directFiling · EDGAR
Jun 11, 2021Grant or award from the company
Restricted Stock Units
+942942 directFiling · EDGAR
Mar 2, 2021Option or RSU exercised or converted+1,000$16.00$16K2,434 directFiling · EDGAR
Mar 2, 2021Sale under a 10b5-1 plan−1,000$250.01$250K1,434 directFiling · EDGAR
Mar 2, 2021Option or RSU exercised or converted
Stock Option (Right to Buy)
−1,0004,300 directFiling · EDGAR
Jan 20, 2021Option or RSU exercised or converted+2,000$16.00$32K3,434 directFiling · EDGAR
Jan 20, 2021Sale under a 10b5-1 plan−2,000$225.00$450K1,434 directFiling · EDGAR
Jan 20, 2021Option or RSU exercised or converted
Stock Option (Right to Buy)
−2,0005,300 directFiling · EDGAR
Jan 12, 2021Option or RSU exercised or converted+2,000$16.00$32K3,434 directFiling · EDGAR
Jan 12, 2021Sale under a 10b5-1 plan−2,000$200.00$400K1,434 directFiling · EDGAR
Jan 12, 2021Option or RSU exercised or converted
Stock Option (Right to Buy)
−2,0007,300 directFiling · EDGAR
Dec 14, 2020Option or RSU exercised or converted+2,000$16.00$32K3,434 directFiling · EDGAR
Dec 14, 2020Sale under a 10b5-1 plan−2,000$175.00$350K1,434 directFiling · EDGAR
Dec 14, 2020Option or RSU exercised or converted
Stock Option (Right to Buy)
−2,0009,300 directFiling · EDGAR
Jun 23, 2020Option or RSU exercised or converted+25,000$16.00$400K26,434 directFiling · EDGAR
Jun 23, 2020Sale under a 10b5-1 plan−25,000$100.00$2.5M1,434 directFiling · EDGAR
Jun 23, 2020Option or RSU exercised or converted
Stock Option (Right to Buy)
−25,00011,300 directFiling · EDGAR
Jun 18, 2020Sale under a 10b5-1 plan−1,632$85.84$140K2,831 directFiling · EDGAR
Jun 18, 2020Sale under a 10b5-1 plan−1,397$86.42$121K1,434 directFiling · EDGAR
Jun 2, 2020Option or RSU exercised or converted+1,4344,463 directFiling · EDGAR
Jun 2, 2020Option or RSU exercised or converted
Restricted Stock Units
−1,4340 directFiling · EDGAR
Jun 2, 2020Grant or award from the company
Director stock option (right to buy)
+4,0654,065 directFiling · EDGAR
Jun 2, 2020Grant or award from the company
Restricted Stock Units
+1,7211,721 directFiling · EDGAR
May 11, 2020Open-market or private sale−8,504$81.00$689K3,029 directFiling · EDGAR
Jun 4, 2019Option or RSU exercised or converted+3,02911,533 directFiling · EDGAR
Jun 4, 2019Option or RSU exercised or converted
Restricted Stock Units
−3,0290 directFiling · EDGAR
Jun 4, 2019Grant or award from the company
Restricted Stock Units
+1,4341,434 directFiling · EDGAR

19 earlier transactions are in the filing list below.

Cricut CRCT Director · filings 2021 to 2026

DateTransactionSharesPriceValueHeld afterSource
Jul 21, 2026Grant or award from the company+677113,155 directFiling · EDGAR
Jun 3, 2026Grant or award from the company+30,414112,478 directFiling · EDGAR
Jan 20, 2026Grant or award from the company+28682,064 directFiling · EDGAR
Jul 21, 2025Grant or award from the company+3,29781,778 directFiling · EDGAR
May 28, 2025Grant or award from the company+20,86878,481 directFiling · EDGAR
Jan 21, 2025Grant or award from the company+16657,613 directFiling · EDGAR
Jul 19, 2024Grant or award from the company+1,49057,447 directFiling · EDGAR
May 16, 2024Grant or award from the company+17,70555,957 directFiling · EDGAR
Jul 17, 2023Grant or award from the company+1,27938,252 directFiling · EDGAR
May 18, 2023Grant or award from the company+16,62236,973 directFiling · EDGAR
May 26, 2022Grant or award from the company+16,55620,053 directFiling · EDGAR
May 25, 2022Grant or award from the company+3,4973,497 directFiling · EDGAR

Container Store Group Chairwoman · filings 2013 to 2021 · bought $398K

DateTransactionSharesPriceValueHeld afterSource
Jun 1, 2021Shares withheld for tax or exercise price−155,112$13.22$2.1M808,128 directFiling · EDGAR
Mar 1, 2021Shares withheld for tax or exercise price−84,300$16.26$1.4M963,240 directFiling · EDGAR
Jun 1, 2020Returned to the company−113,140540,259 directFiling · EDGAR
Jun 1, 2020Shares withheld for tax or exercise price−16,852$3.03$51K523,407 directFiling · EDGAR
Jun 1, 2020Grant or award from the company+524,1331,047,540 directFiling · EDGAR
Apr 1, 2020Shares withheld for tax or exercise price−5,055$2.02$10K653,399 directFiling · EDGAR
Jun 1, 2019Shares withheld for tax or exercise price−11,949$7.03$84K429,748 directFiling · EDGAR
Jun 1, 2019Grant or award from the company+228,706658,454 directFiling · EDGAR
May 30, 2019Returned to the company−67,479441,697 directFiling · EDGAR
Apr 1, 2019Shares withheld for tax or exercise price−8,799$8.92$78K509,176 directFiling · EDGAR
Jun 1, 2018Grant or award from the company+159,504517,975 directFiling · EDGAR
Apr 1, 2018Shares withheld for tax or exercise price−8,799$5.44$48K358,471 directFiling · EDGAR
Jun 1, 2017Returned to the company−117,620367,270 directFiling · EDGAR
Apr 1, 2017Shares withheld for tax or exercise price−4,206$4.23$18K484,890 directFiling · EDGAR
Feb 9, 2017Open-market or private purchase+18,750$3.92$74K489,096 directFiling · EDGAR
Jul 1, 2016Grant or award from the company+226,014470,346 directFiling · EDGAR
Nov 6, 2013Returned to the company−1,1250 directFiling · EDGAR
Nov 6, 2013Grant or award from the company+62,517118,430 directFiling · EDGAR
Nov 6, 2013Returned to the company−1,1250 directFiling · EDGAR
Nov 6, 2013Grant or award from the company+107,902226,332 directFiling · EDGAR
Nov 6, 2013Open-market or private purchase+18,000$18.00$324K244,332 directFiling · EDGAR
Oct 31, 2013Grant or award from the company
Stock Option (Right to Buy)
+522,934522,934 directFiling · EDGAR
All 57 Forms 3, 4, 5 and 144
FiledFormCompanyLinks
Oct 19, 2026Form 4Etsy ETSYFiling · EDGAR
Oct 15, 2026Form 144Etsy ETSYFiling · EDGAR
Jul 22, 2026Form 4Cricut CRCTFiling · EDGAR
Jul 17, 2026Form 4Etsy ETSYFiling · EDGAR
Jul 15, 2026Form 144Etsy ETSYFiling · EDGAR
Jun 18, 2026Form 4Etsy ETSYFiling · EDGAR
Jun 17, 2026Form 144Etsy ETSYFiling · EDGAR
Jun 11, 2026Form 4Etsy ETSYFiling · EDGAR
Jun 4, 2026Form 4Cricut CRCTFiling · EDGAR
Jan 22, 2026Form 4Cricut CRCTFiling · EDGAR
Aug 1, 2025Form 144Etsy ETSYFiling · EDGAR
Aug 1, 2025Form 4Etsy ETSYFiling · EDGAR
Jul 23, 2025Form 4Cricut CRCTFiling · EDGAR
Jun 18, 2025Form 4Etsy ETSYFiling · EDGAR
May 29, 2025Form 4Cricut CRCTFiling · EDGAR
Jan 23, 2025Form 4Cricut CRCTFiling · EDGAR
Jul 22, 2024Form 4Cricut CRCTFiling · EDGAR
Jun 17, 2024Form 4Etsy ETSYFiling · EDGAR
May 17, 2024Form 4Cricut CRCTFiling · EDGAR
Jul 19, 2023Form 4Cricut CRCTFiling · EDGAR
Jun 16, 2023Form 4Etsy ETSYFiling · EDGAR
May 19, 2023Form 4Cricut CRCTFiling · EDGAR
Dec 9, 2022Form 4Etsy ETSYFiling · EDGAR
Jun 17, 2022Form 4Etsy ETSYFiling · EDGAR
May 27, 2022Form 4Cricut CRCTFiling · EDGAR
Jun 15, 2021Form 4Etsy ETSYFiling · EDGAR
Jun 3, 2021Form 4Container Store GroupFiling · EDGAR
Mar 25, 2021Form 3Cricut CRCTFiling · EDGAR
Mar 3, 2021Form 4Etsy ETSYFiling · EDGAR
Mar 3, 2021Form 4Container Store GroupFiling · EDGAR
Jan 22, 2021Form 4Etsy ETSYFiling · EDGAR
Jan 14, 2021Form 4Etsy ETSYFiling · EDGAR
Dec 16, 2020Form 4Etsy ETSYFiling · EDGAR
Jun 25, 2020Form 4Etsy ETSYFiling · EDGAR
Jun 22, 2020Form 4Etsy ETSYFiling · EDGAR
Jun 4, 2020Form 4Etsy ETSYFiling · EDGAR
Jun 2, 2020Form 4Container Store GroupFiling · EDGAR
May 12, 2020Form 4Etsy ETSYFiling · EDGAR
Apr 3, 2020Form 4Container Store GroupFiling · EDGAR
Jun 10, 2019Form 4Etsy ETSYFiling · EDGAR
Jun 3, 2019Form 4Container Store GroupFiling · EDGAR
Apr 3, 2019Form 4Container Store GroupFiling · EDGAR
Aug 21, 2018Form 4Etsy ETSYFiling · EDGAR
Jun 11, 2018Form 4Etsy ETSYFiling · EDGAR
Jun 4, 2018Form 4Container Store GroupFiling · EDGAR
Apr 4, 2018Form 4Container Store GroupFiling · EDGAR
Jun 12, 2017Form 4Etsy ETSYFiling · EDGAR
Jun 1, 2017Form 4Container Store GroupFiling · EDGAR
Apr 4, 2017Form 4Container Store GroupFiling · EDGAR
Feb 9, 2017Form 4Container Store GroupFiling · EDGAR
Jul 21, 2016Form 4Container Store GroupFiling · EDGAR
Jun 13, 2016Form 4Etsy ETSYFiling · EDGAR
Apr 15, 2015Form 4Etsy ETSYFiling · EDGAR
Apr 15, 2015Form 3Etsy ETSYFiling · EDGAR
Nov 7, 2013Form 4Container Store GroupFiling · EDGAR
Nov 4, 2013Form 4Container Store GroupFiling · EDGAR
Oct 31, 2013Form 3Container Store GroupFiling · EDGAR

Every figure is as filed with the SEC on Forms 3, 4, 5 and 144. Holdings are the amounts reported after each person's latest filing at each company and can be out of date. Matching a Form 144 notice to Form 4 sales is SEC Tracker's inference from owner, company, dates and share counts, not something the filings state. Not investment advice. Not affiliated with the U.S. SEC.

Data on this page was fetched . The filing on SEC.gov is the record.