Treasure Global enters marketing consultancy agreement

Item 1.01 Entry into a Material Definitive Agreement .

Marketing Consultancy Agreement

On October 24, 2025, the Treasure Global Inc (the "Company") entered into a marketing consultancy agreement with Pepe Cemerlang Marketing (the "Consultant"), a Malaysian company¹ (the "Marketing Consultancy Agreement"), pursuant to which the Company engaged the Consultant to provide financial advisory, strategic business planning, investor and public relations services² (the "Services") in accordance to the terms and conditioned set forth therein. The Marketing Consultancy Agreement shall commence from October 24, 2025 and remain in force for a period twelve (12) months unless otherwise frustrated, rescinded and/or terminated³ in accordance to Clause 8 of the Marketing Consultancy

Agreement provided that both parties shall be opened to commercial negotiations from time to time pertaining to the contents of the Marketing

Consultancy Agreement whereby should any such negotiation materialize.

In consideration of the performance of the Consultant of its obligations, and the provision of the Services pursuant to this Agreement, subject to the Company's satisfaction of the deliverables as stipulated in Clause 4 on the Marketing Consultancy Agreement, the Company shall pay to the Consultant a total sum of USD1,000,000.00 in the manner outlined in the Marketing Consultancy Agreement.

The Marketing Consultancy Agreement contains customary representations, warranties, and agreements by the Company and the Consultant, with other obligations of the parties and termination provisions⁵.

The above summary of the Marketing Consultancy

Agreement is qualified in its entirety by reference to the full texts of the Marketing Consultancy Agreement and, which is attached hereto as Exhibit 10.1⁴ and is incorporated herein by reference.

Item 9.01. Financial Statement and Exhibits.

(d) Exhibits.

Exhibit No.

Description

10.1*

Marketing Consultancy Agreement between Treasure Global Inc. and Pepe Cemerlang Marketing dated October 24, 2025

104⁶

Cover Page Interactive Data File (embedded with the Inline XBRL document)⁶

* Certain personal information which would constitute an unwarranted invasion of personal privacy has been redacted from this exhibit pursuant to Item 601(a)(6) of Regulation

S-K and Instruction 5 to Item 1.01 of Form 8-K. The Company hereby undertakes to supplementally furnish any redacted information to the SEC upon request.

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SIGNATURES

Pursuant to the requirements of the Securities

Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

Date: October 30, 2025

TREASURE GLOBAL INC.

By:

/s/ Carlson Thow

Name:

Carlson Thow

Title:

Chief Executive Officer

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