1-800 Flowers Com reports Q1 2027 results

Item 2.02 Results of Operations and Financial Condition.

On November 5, 2026, 1-800-FLOWERS.COM, Inc. issued a press release announcing its financial results for its Fiscal 2027 First Quarter, ended September 27, 2026.^{1 1}A copy of the press release is included as Exhibit 99.1 and is incorporated herein by reference.¹

Item 9.01. Financial Statements and Exhibits.

(d) Exhibits

The following exhibits are furnished with this Form 8-K:

99.1 Press Release dated November 5, 2026.

104 Cover Page Interactive Data File (embedded within the Inline XBRL document)

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

1-800-FLOWERS.COM, INC.

By: /s/ James Langrock

James Langrock

Senior Vice President, Treasurer and Chief Financial Officer

Date: November 5, 2026

Investor Contact :

Media Contact :

Andy Milevoj press@1800flowers.com

investors@1800flowers.com

Updates Fiscal 2027 Outlook to Reflect the Impact of the Previously Announced Sale of PersonalizationMall.com and Things Remembered

Jericho, NY, November 5, 2026 – 1-800-FLOWERS.COM, Inc. (NASDAQ: FLWS), a leading gifting company focused on inspiring customers to give more, connect more, and build more meaningful relationships, today reported results for its Fiscal 2027 first quarter ended September 27, 2026.

"We entered fiscal 2027 with a clear priority on strengthening our primary websites, 1-800-Flowers.com and Harry & David, which represent the greatest opportunity to improve our overall performance," said Adolfo Villagomez, Chief Executive Officer. "During the fiscal first quarter, we began to see signs of progress across our primary websites, with improving net order demand trends and a moderation in the pace of year-over-year declines. While we are still in the early stages of our transformation, these developments are encouraging and suggest that our initiatives are beginning to take hold."

"We are also making progress in simplifying our business and strengthening our financial position," said James Langrock, Chief Financial Officer. "Following our announcement last quarter that we were evaluating capital-raising options, we completed the sale of PersonalizationMall.com and Things Remembered during the fiscal second quarter and entered into an agreement to sell our Jacksonville, FL facility. These actions reflect our continued focus on optimizing our capital structure, reducing debt and providing capital to invest in initiatives that improve performance. Additionally, we updated our segment reporting structure to better reflect how we now operate and manage the business, while providing investors with greater visibility into our performance."

Beginning with the first quarter of fiscal 2027, the Company has revised its reportable segment structure to better reflect how the business is organized, managed and evaluated today. Under the new structure, the Company will report results across E-Commerce, Wholesale and Other, and BloomNet, replacing its previous Consumer Floral & Gifts, Gourmet Foods & Gift Baskets and BloomNet segments.

The E-Commerce segment includes sales made directly to customers through the Company's owned websites, third-party marketplaces, and its business-to-business (B2B) operations. The Wholesale and

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Other segment primarily includes sales of products to retailers and other distribution partners. The BloomNet segment primarily includes sales of products and services to florists in its member network.

This change reflects the evolution of the Company's operating model over the past year, including a greater focus on managing the business across channels and functions rather than primarily by individual brands and product categories. The new structure is intended to provide greater alignment between the Company's financial reporting and how management evaluates performance, allocates resources and identifies opportunities for profitable growth.

Additionally, beginning this quarter, the Company will provide a breakdown of net order demand trends between its primary websites, which include 1-800-Flowers.com and Harry & David, and the Company's other websites. These trends reflect orders placed directly through the Company's owned websites and mobile apps by both individual and business customers. Orders placed through third-party marketplaces or through the Company's B2B sales representatives are excluded. This additional disclosure is intended to provide investors with greater visibility into the performance of the Company's primary websites and the progress of its initiatives to strengthen these businesses.

Fiscal 2027 First Quarter Performance

• Total consolidated revenues decreased 11.1% to $171.4 million, compared with the prior year period.² E-Commerce segment revenues declined 12.3% to $128.4 million, compared with the prior-year period³, reflecting continued weakness across the Company's other websites and business-to-business (B2B) operations, partially offset by improving demand trends across its primary websites, where the Company has concentrated its resources and investments. Wholesale and Other segment revenues decreased 10.7% to $20.5 million³, while BloomNet segment revenues decreased 3.6% to $22.3 million⁴, both compared with the prior year period.

• Gross profit margin decreased 120 basis points to 34.1%, compared with 35.3% in the prior year period, reflecting lower sales volume, higher fuel surcharges⁵, and promotional strategy testing, partially offset by savings from the Company's cost efficiency initiatives.

• Operating expenses decreased $10.3 million year-over-year to $105.0 million⁶. Excluding non-recurring charges and the impact of the Company's non-qualified deferred compensation plan in both periods, operating expenses decreased $10.6 million as compared with the prior year to $102.3 million, primarily due to lower marketing and labor costs.

• Net loss from continuing operations for the