Cricut reports strong Q3 2026 results

Item 2.02 Results of Operations and Financial Condition.

On November 3, 2026, the Company issued a press release and will hold a conference call announcing its financial results for its third quarter ended September 30, 2026.¹ A copy of the press release is furnished herewith as Exhibit 99.1 and incorporated herein by reference.²

The information contained herein and in the accompanying exhibit are "furnished" and shall not be deemed "filed" for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), or otherwise subject to the liabilities of that section, and shall not be incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act regardless of any general incorporation language in such filing, unless expressly incorporated by specific reference in such filing.

Item 7.01 Regulation FD Disclosure.

The Company announces material information to the public through filings with the Securities and Exchange Commission, or the SEC, the investor relations page on the Company's website, press releases, public conference calls, webcasts, the Company's news site at cricut.com/press and blog posts¹² on the Company's corporate website.

The information disclosed by the foregoing channels could be deemed to be material information. As such, the Company encourages investors, the media and others to follow the channels listed above and to review the information disclosed through such channels.

Any updates to the list of disclosure channels through which the Company announces information will be posted on the investor relations page on the Company's website.

Item 9.01 Financial Statements and Exhibits.

(d) Exhibits

Exhibit Number Exhibit Description

99.1

Press Release issued by Cricut, Inc. dated November 3 , 2026

104 Cover Page Interactive Data File (the cover page XBRL tags are embedded within the Inline XBRL document)

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

Cricut, Inc.

Date: November 03, 2026 /s/ Kimball Shill

Kimball Shill

Chief Financial Officer

Cricut, Inc. Reports Third Quarter 2026 Financial Results

SOUTH JORDAN, Utah, November 3, 2026 (GLOBE NEWSWIRE) -- Cricut, Inc. ("Cricut") (NASDAQ: CRCT), the creative technology company that has brought a connected platform for making to millions of users worldwide, today announced financial results for its third quarter ended September 30, 2026.

"We delivered a strong third quarter, with revenue up 11% year-over-year, driven by 17% growth in Products and continued growth in Platform revenue," said Ashish Arora, Chief Executive Officer of Cricut. "Double-digit sell-out growth for the second consecutive quarter, rising active users, and more than 3.07 million paid subscribers reflect the progress we are making to broaden our reach and deepen engagement. The launches of Maker 5 and StickerPix demonstrate how our investments in innovation are expanding the Cricut ecosystem, creating new reasons for consumers to make, and strengthening our long-term growth opportunity."

Third Quarter 2026 Financial Results

• Revenue was $188.6 million, up 11% from Q3 2025.³

• Platform revenue was $85.9 million, up nearly 4% over Q3 2025.⁴

• Products revenue was $102.7 million, up 17% from Q3 2025.⁴

• International revenue increased by 30% from Q3 2025 and was 28% of total revenue, up from 24% of total revenue in Q3 2025.

• Gross margin was 57.7%, up from 55.2% in Q3 2025.⁵

• Operating income was $33.9 million, or 18.0% of revenue, and up 50% from Q3 2025.⁶ Operating income in Q3 2025 was $22.7 million, or 13.3% of revenue.

• Net income was $27.8 million, or 14.8% of revenue, and up 36% from Q3 2025.⁶ Net income in Q3 2025 was $20.5 million, or 12.0% of revenue.

• Diluted earnings per share was $0.13, up from $0.10 per share in Q3 2025.⁷

• Generated $24 million in Cash from Operations in Q3.⁸

• Used $6.5 million to repurchase 1,294,882 shares of our common stock in Q3 with $15.1 million remaining on our $50 million authorized stock repurchase program¹⁰, which the board replenished in May 2025.

"In the third quarter, we delivered revenue of $188.6 million, up approximately 11% year over year, and net income of $27.8 million, or 14.8% of sales, reflecting strong results in both our Products and Platform businesses. Product revenue grew approximately 17% to $102.7 million, while Platform revenue grew approximately 4% to $85.9 million," said Kimball Shill, Chief Financial Officer. "We generated $23.7 million in cash from operations during the quarter and ended Q3 with $273 million in cash and cash equivalents. Our profitable business model, strong balance sheet, and cash generation give us the flexibility to continue investing in innovation, international expansion, and marketing, while also returning capital to shareholders. Reflecting this balanced approach, the board recently approved three capital allocation items: the approval of our recurring semi-annual dividend of $0.10 per share, a special dividend of $0.70 per share, and the replenishment of our stock repurchase program up to $50 million, which incorporates the unused portion from the prior approvals."**

Recent Business Highlights

• Paid Subscribers increased to 3.07 million, up 2% year-over-year.

• Platform ARPU increased to $56.70, up 3% year-over-year.

• Active Users grew 2% year-over-year to nearly 6.0 million.

• 90-Day Engaged Users was flat year-over-year at 3.5 million.

** The approved dividend is to the Company's Class A and Class B Common Stockholders. In addition, holders of restricted stock units that are unvested on the record date are credited with a dividend equivalent based on the value of the per share dividend pursuant to the terms of the Company's equity incentive documents. The dividend equivalent entitles such holders to receive additional shares upon vesting of the corresponding restricted stock units. The board of directors views this level of capital allocation, both stock repurchases and dividends, as appropriate given the Company's operating and financial plans and will continue to evaluate capital allocation on a regular basis.

Key Performance Metrics

In addition to the measures presented in our condensed consolidated financial statements, we use the following key business metrics to evaluate our business, measure our performance, identify trends affecting our business, and make strategic decisions. We believe these metrics are useful to investors because they can help in monitoring the long-term health of our business. Our determination and presentation of these metrics may differ from that of other companies. The presentation of these metrics is meant to be considered in addition to, not as a substitute for or in isolation from, our financial measures prepared in accordance with GAAP.

As of September 30,

2026

2025

Active Users (in thousands)¹¹

5,989¹¹

5,883¹¹

90-Day Engaged Users (in thousands)

3,466

3,451

Paid Subscribers (in thousands)¹¹

3,072¹¹

3,004¹¹

Twelve Months Ended September 30,

2026

2025

Platform ARPU

$

56.70

$

54.88

Glossary of Terms

Active Users

We define Active Users as registered users of at least one registered connected machine who have utilized thei